Mexico plex ads glow in the dark

Bensinger, Ken
March 2004
Daily Variety;3/9/2004, Vol. 282 Issue 52, p12
Trade Publication
Reports on the debut of a new kind of in-theater advertising in Mexico City, Mexico. Printing of the ads on cloth covers that fit over the headrest of the seats; Use of a special glow-in-the-dark ink that will promote products and help late arrivals find seats in the dark; Inventors Abraham Moreno and Gerardo Camacho.


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