TITLE

Mexico plex ads glow in the dark

AUTHOR(S)
Bensinger, Ken
PUB. DATE
March 2004
SOURCE
Daily Variety;3/9/2004, Vol. 282 Issue 52, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the debut of a new kind of in-theater advertising in Mexico City, Mexico. Printing of the ads on cloth covers that fit over the headrest of the seats; Use of a special glow-in-the-dark ink that will promote products and help late arrivals find seats in the dark; Inventors Abraham Moreno and Gerardo Camacho.
ACCESSION #
12533102

 

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