TITLE

Promotion For WPLJ's `Showgram' Is An Eyeful

AUTHOR(S)
Siegler, Dylan
PUB. DATE
November 1998
SOURCE
Billboard;11/07/98, Vol. 110 Issue 45, p100
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes a marketing promotion of radio station WPLJ in New York City using photos of a listener with a glass eye emblazoned with station's `Rocky Allen Showgram' logo in place of the iris and pupil. Contest to pick eye spokesperson; Photo of winner Kevin Going; Plans for public appearances.
ACCESSION #
1253128

 

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