TITLE

UPFRONT STEPS BACK

AUTHOR(S)
McClintock, Pamela
PUB. DATE
March 2004
SOURCE
Daily Variety;3/11/2004, Vol. 282 Issue 54, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on trends by which advertisers in the U.S. invest in the cable and internet sectors and away from network television advertising buys. Product-placement deals, syndicated television and branded entertainment; Concentration of investments for cable television.
ACCESSION #
12531014

 

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