TITLE

Mohawk inks license with Puerto Rican designer

PUB. DATE
March 2004
SOURCE
Home Textiles Today;3/15/2004, Vol. 25 Issue 27, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on home textiles supplier Mohawk Home's entry into a licensing partnership with Puerto Rican designer Rosabel Paraliticci in an attempt to tap the growing Hispanic customer base in the United States. Products included in the line; Paraliticci's approach to design; Her views about the Hispanic customer.
ACCESSION #
12528308

 

Related Articles

  • Mohawk shows Raymond Waites in style. Corral, Cecile B. // Home Textiles Today;4/5/2004, Vol. 25 Issue 30, p13 

    Reports on Mohawk Home's launch of its home textiles collection with designer Raymond Waites. Showcasing of the collection at the 2004 New York Home Textiles Market; Description of bath rugs and solid-colored matelasse bedspreads; Strategy of showing to retailers how the line can be...

  • Design flaws. Sloan, Carole // Home Textiles Today;8/6/2001, Vol. 22 Issue 47, p16 

    Focuses on license agreements between home textiles companies and designers. Need for companies to understand that putting someone's name on a product does not invoke consumer confidence, respect or awareness; Question on whether licensees have any idea who the designer licensor is, or what the...

  • Waites gives towels style.  // Home Textiles Today;4/5/2004, Vol. 25 Issue 30, p2 

    Reports on towel styles that have been introduced as the launch into the category by Raymond Waites Designs under license to American Dawn. Colors; Price; Sizes; Coordination of the towel collection with rugs from Waites' licensee Mohawk; Sales to be done through American Dawn and Next...

  • Mohawk wins the Waites game. Corral, Cecile B. // Home Textiles Today;7/7/2003, Vol. 24 Issue 42, p4 

    Reports on the licensing agreement between designer Raymond Waites and retailer Mohawk Home in Georgia. Terms of the deal; Launch of the home textile collections of Waites; Target market.

  • Mohawk Home has Coke and a smile. Corral, Cecile B. // Home Textiles Today;01/7/2002, Vol. 23 Issue 18, p8 

    Reports that Mohawk Home has become a home textiles licensee for the Coca-Cola brand. Reasons why home textiles are a natural extension for the Coca-Cola brand; Other home textiles licensing partners of Coca-Cola Co.; Description of items in Mohawk's Coca-Cola line; Targeting of major...

  • Royal Velvet licenses name to Li & Fung.  // Home Textiles Today;1/12/2004, Vol. 25 Issue 18, p1 

    Reports on Group 3 Designs Ltd.'s licensing of its Royal Velvet brand of home textiles to Li and Fung Ltd., a consumer goods trading company based in Hong Kong, China. Li and Fung's design, production and distribution of home textiles and home decor products under the Royal Velvet franchise;...

  • Trade Am set to make Echo Design Group rugs.  // Furniture/Today;05/21/2001, Vol. 25 Issue 36, p72 

    Reports that the EchoDesign Group has signed a licensing agreement with Trade Am International to produce area rugs, accent rugs, throws and decorative pillows. Company background.

  • Echo Designs a license for Creative Bath entry.  // Home Textiles Today;2/10/2003, Vol. 24 Issue 22, p7 

    Reports on Echo Design Group's expansion of its reach across home textiles through a licensing agreement with Creative Bath Products. Products that will be supplied by Creative Bath and its Creative Home Furnishings divisions; Label of the products that will be launched in April 2003; Design of...

  • Disney's no small world for WPS. Lazaro, Marvin // Home Textiles Today;03/05/2001, Vol. 22 Issue 26, p1 

    Reports on WestPoint Stevens' reintroduction of Walt Disney home textiles. Evolution of the company's licensed product line; Coordinating product and long-term strategy for the brand; WestPoint Stevens' entry into areas such as decorative pillows, plush pillows, bath rugs and accessories, and...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics