Bardwil and Lenox tackle towers

Corral, Cecile B.
March 2004
Home Textiles Today;3/15/2004, Vol. 25 Issue 27, p4
Trade Publication
Reports that table linens supplier Bardwil Linens and tabletop and giftware brand Lenox Inc. entered into a licensing deal in March 2004 to produce bath towels. Previous licensing agreements between the two companies; Launch of the bath towels during the New York Home Textiles Market; Bardwil's motivation for entering the bath towels segment.


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