TITLE

Place your ad here

AUTHOR(S)
Frankel, Daniel
PUB. DATE
March 2004
SOURCE
Daily Variety;3/12/2004, Vol. 282 Issue 55, pA2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on brand name promotions through NASCAR racing cars in the United States. Multi-year agreement of Nextel Communications with NASCAR; Strong presence of R.J. Reynolds in the motorsport prior to the restrictions on cigarette advertising; Loyalty of NASCAR fans to sponsors.
ACCESSION #
12524455

 

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