TITLE

NASCAR'S RACE TO STARDOM

AUTHOR(S)
Larson, Jess
PUB. DATE
March 2004
SOURCE
Daily Variety;3/12/2004, Vol. 282 Issue 55, pA1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a history of the marketing and brand name promotions related to automobile racing in the United States. Origin of the National Association for Stock Car Auto Racing; First Daytona 500; NASCAR Winston Cup Series; First televised NASCAR race.
ACCESSION #
12524452

 

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