TITLE

NBA TV SWISHES ITS SHOT AT COMCAST'S NAT'L AUDS

AUTHOR(S)
Amdur, Meredith
PUB. DATE
March 2004
SOURCE
Daily Variety;3/10/2004, Vol. 282 Issue 53, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a multiyear deal signed by the National Basketball Association's 24 hour television channel, NBA TV, with cable giant Comcast. Extent of sports web's potential penetration to U.S. homes; Comcast's addition of NBA TV to its Digital Extra sports tier; NBA TV lineup.
ACCESSION #
12521272

 

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