TITLE

Ethnic

AUTHOR(S)
Heller, Laura
PUB. DATE
October 1998
SOURCE
Discount Store News;10/26/98, Vol. 37 Issue 20, p108
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the consumer power of the ethnic group in the United States. Growth of the ethnic population; Difficulty of marketers to develop a multicultural marketing program; Earning the trust of ethnic shoppers as an integral factor to the success of a marketing program. INSETS: In ethnic marketing, Sears stands alone;Surging Hispanic market draws interest at retail;African-Americans grow, seek big-ticket purchases;To tap Asian market, retailers must cross language barrier
ACCESSION #
1251505

 

Related Articles

  • Putting Out the Welcome Mat. Wujcik, Barbara // Giftware News;Aug2005, Vol. 30 Issue 8, p88 

    Gives ideas for offering ethic goods to minority consumers in the U.S. in 2005. Growth of the buying power of Asian Americans; Interest of minority consumers to products; Attitudes of Hispanic American consumers.

  • The Ethnic Shopper. Zwiebach, Elliot // SN: Supermarket News;5/10/2010, Vol. 58 Issue 19, p34 

    The article offers information on the ethnic shopper. It mentions that this type of consumer prefers to eat at home often and is growing in number in the U.S. Bill Bishop of Willard Bishop LLC points out that the ethnic market is growing. It also reveals that they tend to shop at mom-and-pop...

  • To reach minorities, try busting myths. Oliver, J.A. // American Demographics;Apr92, Vol. 14 Issue 4, p14 

    Discusses different cultures' reactions to advertising and marketing campaigns. Establishing credibility with particular group means learning cultural nuances; Dispelling cultural myths and establishing rapport with ethnic target markets; Many ethnic consumers are overwhelmed by large supermarkets.

  • A warning flag on charging minorities more. Seiberg, Jaret // American Banker;9/1/1995, Vol. 160 Issue 169, p3 

    Cites a study by researchers Ian Ayres and Peter Siegelman published in the `American Economic Review,' on salespeople's tendency to charge minorities higher prices than whites. Implications of the findings for the banking industry; Salespeople as not motivated by racism; Finding that minorities...

  • Ethnic marketing just got tougher. Wellner, Alison Stein // Shopping Center World;Mar2002, Vol. 31 Issue 3, p12 

    Comments on the challenge for marketers to address the influence of ethnic consumers. Examination of the impact of racial categories; Understanding of the influence of ethnic identities in the marketplace; Impact of the growth of multiracial marketing.

  • Global at Home.  // Export Today's Global Business;Oct2000, Vol. 16 Issue 10, pG&L16 

    Suggests that campaigns aimed at foreign audiences may yield sales a lot closer to home with consumer groups right in the United States (U.S.) market. Comments from Donald DePalma of Idiom Technologies about cultural marketing; Two of the largest U.S. ethnic markets.

  • A world of differences. Reese, Shelly // Marketing Tools;Aug97, Vol. 4 Issue 7, p36 

    Focuses on marketing vehicles for delivering messages to minority communities in the United States. Hispanics as a more receptive audience that the general public to direct-response appeals; Asian-American segment as a highly desirable market; Underrepresentation of African Americans on lists...

  • Ad directors eye $1 trillion+ market. Nicholson // Editor & Publisher;11/27/99, Vol. 132 Issue 48, p28 

    Reports on media advertising directors and other experts' plans to focus on attracting minority consumers in the United States. Estimated expenditures of minority consumers in 1998; Increase in the purchasing power of minorities; Minorities' tendency to buy products advertised in minority media...

  • Multicultural buying surges. Cunningham, Dwight // Adweek Eastern Edition;11/15/1999, Vol. 40 Issue 46, Race & The Media p8 

    Reports on the increase in the use of multicultural media in United States advertising from 1993 to 1998, according to a study conducted by `Mediaweek' and New America Strategies Group. Growth in the number of minority-owned media outlets; Minority consumers' avoidance of being mainstreamed;...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics