TITLE

Usher Enters "Hong Kong Underworld"

AUTHOR(S)
Vines, Emily
PUB. DATE
February 2004
SOURCE
SHOOT;2/27/2004, Vol. 45 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
As the star of movies like Cradle 2 the Grave and Romeo Must Die, Jet Li is renown as a martial arts action hero. In a new spot for Sony PlayStation 2's Jet Li: Rise To Honor, directed by Kinka Usher of House of Usher Films, Santa Monica, California, via TBWA/Chiat/Day, Los Angeles, Li brings his new video game character Kit Yun to life. Copywriter Brett Craig and art director Doug Mukai of TBWA/Chiat/Day said the concept originated from a print advertisement for the game, which stated the tagline about Kit Yun going back into the underworld in order to escape it. INSET: TOP SPOT OF THE WEEK.
ACCESSION #
12515038

 

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