TITLE

Yahoo! could take a lesson from Google on paid search

AUTHOR(S)
Donaton, Scott
PUB. DATE
March 2004
SOURCE
Advertising Age;3/8/2004, Vol. 75 Issue 10, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of Yahoo! to charge companies to guarantee that their sites would be included in relevant user searches in March 2004. Potential ramifications of the plans; Reason behind the refusal of Google to charge for search inclusion; Potential profitability of the new program.
ACCESSION #
12512379

 

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