Cut-price training offers raw deal for all

Labrow, Peter
March 2004
IT Training;Mar2004, p32
Trade Publication
2003 wasn't a great year for information technology training. An upturn is predicted, but it's unlikely that the market will see anything like a full reversal of fortunes. With training companies snapping around for sales like sharks in a feeding frenzy, buyers do benefit from lower prices. Cut prices don't mean buyers get the same thing for less. With no money to invest, training companies can't improve, innovate and expand. Anyone who thinks they're going to get more for their money isn't thinking straight. Better quality requires investment and investment requires profit.


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