Bundles In The Air

Rockwell, Mark
March 2004
Wireless Week;3/15/2004, Vol. 10 Issue 6, p32
Trade Publication
Reports on the marketing strategies of telecommunication carriers in offering combined wireline local and long-distance service packages in the U.S. Information on the bundled wireline services offered by Bell Telephone companies; Reasons behind the decision of some retailers not to add wireless services to their packages; Plans of Verizon Wireless Inc. for a partnership with RadioShack Corp. and Circuit City stores Inc. to offer bundled services.


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