TITLE

Bundles In The Air

AUTHOR(S)
Rockwell, Mark
PUB. DATE
March 2004
SOURCE
Wireless Week;3/15/2004, Vol. 10 Issue 6, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategies of telecommunication carriers in offering combined wireline local and long-distance service packages in the U.S. Information on the bundled wireline services offered by Bell Telephone companies; Reasons behind the decision of some retailers not to add wireless services to their packages; Plans of Verizon Wireless Inc. for a partnership with RadioShack Corp. and Circuit City stores Inc. to offer bundled services.
ACCESSION #
12496559

 

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