TITLE

Controlling Acquisition Costs

AUTHOR(S)
Marek, Sue
PUB. DATE
March 2004
SOURCE
Wireless Week;3/15/2004, Vol. 10 Issue 6, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a reduction in the cellular handset subsidies of MetroPCS to lower its subscriber acquisition costs. Benefits of the move for the company; Concerns over the effect of the strategy on the subscriber growth of MetroPCS; Information on the use of the strategy by TracFone Wireless Inc., a prepaid reseller of wireless service in the U.S.
ACCESSION #
12496506

 

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