Controlling Acquisition Costs

Marek, Sue
March 2004
Wireless Week;3/15/2004, Vol. 10 Issue 6, p26
Trade Publication
Reports on a reduction in the cellular handset subsidies of MetroPCS to lower its subscriber acquisition costs. Benefits of the move for the company; Concerns over the effect of the strategy on the subscriber growth of MetroPCS; Information on the use of the strategy by TracFone Wireless Inc., a prepaid reseller of wireless service in the U.S.


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