TITLE

Kaplan hopes to add stability to MSNBC

AUTHOR(S)
Grossman, Andrew
PUB. DATE
February 2004
SOURCE
Hollywood Reporter -- International Edition;2/24/2004, Vol. 382 Issue 36, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Upon taking over the reins at MSNBC last week, Rick Kaplan, a veteran of ABC News and CNN, stated unequivocally that MSNBC needs stability after years of turmoil and incessant shifts in its programming strategy. It's understood that recruiting Kaplan to replace Erik Sorenson as MSNBC chief was an idea championed by NBC president Neal Shapiro, who previously worked with Kaplan at ABC News. While stability seems the prudent choice today, few believe Kaplan will stay patient if ratings remain weak. Still, MSNBC remains frustrated by the inability of Keith Olbermann's "Countdown" to capitalize on Matthews' lead-in, despite the praise that Olbermann's hour has received from critics.
ACCESSION #
12494669

 

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