Nielson: Time-shift tracking comes early

McClintock, Pamela
March 2004
Daily Variety;3/4/2004, Vol. 282 Issue 49, p14
Trade Publication
Reports that Nielsen Media Research Inc. will begin including the amount of time-shifting viewing in its ratings by 2005 in the U.S. Need for buyers and sellers of commercial time to have absolute trust in the integrity and inclusiveness of the ratings estimates as the currency for the television industry; Effect of the anticipated acceleration of acceptance for digital video recorders on Nielsen; Deal signed by Tribune Broadcasting Co. for Local People Meter Service.


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