TITLE

Ikea burns the midnight oil

PUB. DATE
March 2004
SOURCE
Cabinet Maker;3/5/2004, Issue 5378, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strategy of furniture firm Ikea Inc. to stay open until midnight at its branch in Croydon, England. Schedule of operation; Design to encourage shoppers to visit the store during quieter weekday; Product developments; Completion of its store improvement.
ACCESSION #
12474474

 

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