Ikea burns the midnight oil

March 2004
Cabinet Maker;3/5/2004, Issue 5378, p5
Trade Publication
Reports on the strategy of furniture firm Ikea Inc. to stay open until midnight at its branch in Croydon, England. Schedule of operation; Design to encourage shoppers to visit the store during quieter weekday; Product developments; Completion of its store improvement.


Related Articles

  • Beware style conscious multiples. de Melim, Richard // Cabinet Maker;10/20/2006, Issue 5510, p9 

    The author reflects on the marketing strategy undertaken by Ikea in the Great Britain's furniture industry. He observed that the company managed to rediscover itself in the headlines though it has been pushed off by its rivals in the market. While the delayed launch of its Internet seems to be...

  • Demand driven leader. Cecere, Lola // Cabinet Maker;3/31/2006, Issue 5481, p51 

    The article highlights the benefits of implementing sales and operations planning (S&OP) process, specifically for the furniture industry in Great Britain. S&OP is intended to translate data from groups such as sales and marketing into actionable and profitable demand plans, and when done...

  • Canadian factories: How they can survive. Knell, Michael J. // Furniture/Today;6/11/2007, Vol. 31 Issue 39, p47 

    The author reflects on the trend of furniture industry and trade in Canada. He states that the Canadian furniture factory shipments have decreased significantly in 2001. He suggests the need for Canadian furniture manufacturers to employ a sensible strategy without forsaking the qualities they...

  • 'Living with children' a new theme for Ikea. Sloan, Carole // Furniture/Today;7/21/2003, Vol. 27 Issue 45, p38 

    Reports on the opening of furniture store owned by Ikea in New Jersey. Product offering; Description of the store; Location of the store.

  • Another clever move by Ikea? de Melim, Richard // Cabinet Maker;9/8/2006, Issue 5504, p9 

    The author reflects on the trading performance of Ikea in the furniture industry in Great Britain. It could be noted that its launch of a higher quality furniture collection will serve as a raise on its long term plans. He pointed out that the real triumph of the company lies in its ingenuity...

  • Ikea.  // Furniture/Today;Sep2001 Supplement, Vol. 26, p12 

    Reports the business expansion of furniture retailer Ikea in the United States. Construction of stores in populated areas; Focus on the existing markets; Total revenues acquired in sales.

  • Casual dining makers expand style range. Combs, Heath E. // Furniture/Today;10/1/2007, Vol. 32 Issue 5, p184 

    The article reports on furniture companies' expansion of their respective product style ranges in the U.S. Most of the features addressed in the business include the use of vivid colors, ornamental coatings and the imposition of lower prices. The strategy aims to improve the attractiveness of...

  • Chaos in IKEA may be taste of things to come. Dickinson, Helen // Marketing (00253650);3/2/2005, p15 

    The article reports about marketing strategy of IKEA Furniture Co. IKEA has had a major impact on Great Britain retail. IKEA has opened its 13th in Great Britain. There are chances for a lot more about IKEA and the homewares sector in general in the near future. The reason is that IKEA hopes...

  • Sponsor's statement. Taper, Mellony // Precision Marketing;6/30/2006, Vol. 18 Issue 35, Special section p3 

    The article relates the author's views on marketing in Great Britain. She claims that customer data is useful in adapting her company's marketing strategy to get more effective results from the company's direct marketing activity. Customer insight is also important in developing an inbuilt...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics