Performance Measures Go Beyond Financials

Marshall, Jeffrey; Heffes, Ellen M.
March 2004
Financial Executive;Mar/Apr2004, Vol. 20 Issue 2, p11
Academic Journal
The article reports on a survey on business performance initiatives that was conducted by the Business Performance Management Forum. A majority of respondents use marketing and customer information in addition to financial data when evaluating the company's performance. The survey suggests a shift toward the recognition of an executive's responsibility for the company's success.


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