TITLE

NBC Passes the Torch

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2004
SOURCE
Multichannel News;3/8/2004, Vol. 25 Issue 10, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reveals the plans of National Broadcasting Co. Inc. (NBC) to move its U.S. Olympic trials coverage to USA Network as part of a programming synergy under its impending purchase of Vivendi Universal Entertainment (VUE). Comments from Dick Ebersol, chairman of NBC Sports & Olympics; Importance of the VUE deal for USA; Range of sports featured in USA.
ACCESSION #
12466296

 

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