TITLE

Strong 4Q Front-List Helped Drive Penguin Group's Overall 2003 Sales After Slow First Half

PUB. DATE
March 2004
SOURCE
Book Publishing Report;3/8/2004, Vol. 29 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
A better-than-expected fourth quarter propelled Penguin Group to post a slight 2003 sales gain, after its sales were down in the first half of the year. Penguin placed a record 110 titles on the New York Times bestseller lists for a combined 561 weeks during 2003. However, its U.S. backlist sales were weaker than expected. Penguin also will create more book packages titles that come shrink-wrapped with CDs, DVDs and other add-ons. The publisher has high expectations for forthcoming fiction titles by top-selling authors like Marian Keyes, Helen Fielding, Clive Cussler, Sue Townsend, John Sanford.
ACCESSION #
12465409

 

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