TITLE

MARTHA BIZ IN STEW

AUTHOR(S)
Amdur, Meredith
PUB. DATE
March 2004
SOURCE
Daily Variety;3/5/2004, Vol. 282 Issue 50, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of trial faced by celebrity Martha Stewart on the performance of Martha Stewart Living Omnimedia in the U.S. Report of operating loss by the company; Payment received for minimum guarantees from licensing agreement with Kmart Corp.; Caution of advertisers in maintaining connection with Stewart.
ACCESSION #
12453213

 

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