Rich on deck for Par marketing post

McNary, Dave; DiOrio, Carl
March 2004
Daily Variety;3/5/2004, Vol. 282 Issue 50, p1
Trade Publication
Reports on the negotiations to appoint Gerry Rich as president of worldwide marketing for Paramount Pictures Corp. in Los Angeles, California. Career background; Citation of the disappointing box-office performance of films released by Paramount; Expertise of Rich in handling specialized films.


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