Seckler, Valerie
February 2004
WWD: Women's Wear Daily;2/11/2004, Vol. 187 Issue 29, p18
Trade Publication
Reports on Yankelovich's conduct of research in the U.S. to determine how consumers talk about products or services they passionately like or dislike. Percentage of consumers who talk to people outside their household about products; Implications for word-of-mouth marketing.


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