TITLE

WALKING THE TALK

AUTHOR(S)
Seckler, Valerie
PUB. DATE
February 2004
SOURCE
WWD: Women's Wear Daily;2/11/2004, Vol. 187 Issue 29, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Yankelovich's conduct of research in the U.S. to determine how consumers talk about products or services they passionately like or dislike. Percentage of consumers who talk to people outside their household about products; Implications for word-of-mouth marketing.
ACCESSION #
12449228

 

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