Amdur, Meredith
February 2004
Daily Variety;2/27/2004, Vol. 282 Issue 45, p8
Trade Publication
Reports on News Corp.'s plan to introduce a marketing campaign for its DBS platform DirecTV. News Corp.'s hiring of BBDO to spearhead a planned advertising campaign that will debut in spring 2004; Efforts of News Corp. to consolidate all create marketing efforts into one agency group.


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