February 2004
Daily Variety;2/24/2004, Vol. 282 Issue 42, p7
Trade Publication
Reports that Sony Pictures and Regal CineMedia has announced a deal through which the studio will contribute entertainment content to the circuit's 20-minute pre-show presentation. Content partnership of Universal and NBC for Regal's pre-show, which mixes onscreen advertising with interstitial entertainment; Speculations on the benefit Sony could get from its Regal partnership.


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