TITLE

Natuzzi will rebrand Kingdom of Leather

PUB. DATE
February 2004
SOURCE
Cabinet Maker;2/27/2004, Issue 5377, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that furniture firm Natuzzi has confirmed that it will rebrand its company Kingdom of Leather as Kingdom of Leather by Natuzzi. Insistence by the Natuzzi that the rebranding will not affect its gallery program; Statement by sales and marketing director Antonello Bracelello; Goal to increase the brand awareness of end users.
ACCESSION #
12404478

 

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