MasterCard To Sponsor Brit Awards

Pride, Dominic
November 1998
Billboard;11/07/98, Vol. 110 Issue 45, p10
Trade Publication
States that a new sponsorship deal with credit card company MasterCard will help the Brit Awards reach a wider audience in 1998 and underpins plans for a second yearly show. Announcement of the three-year deal; MasterCard replacing PolyGram-owned Britannia Music which has sponsored the event for the past 10 years; The company's strong in-store presence to allow more synergies at the retail level; Comments of Rita Broe, MasterCard's regional head of marketing for the United Kingdom and the Republic of Ireland.


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