Snyder, Gabriel
February 2004
Daily Variety;2/23/2004, Vol. 282 Issue 41, p2
Trade Publication
Reports that theater owners are carefully deciding which trailers they will show before "The Passion of the Christ,' when it opens on February 25, 2004 in the U.S. Decision of AMC to show previews for family fare; Decision of Regal Entertainment Group not to show trailers at all; R rating given to the film "The Passion of the Christ," because of its graphic violence; Suggestion that some studios are uncomfortable with promoting their family pictures ahead of the gory epic.


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