TITLE

Microsoft pools £211m task into two agencies

AUTHOR(S)
Bold, Ben
PUB. DATE
February 2004
SOURCE
Marketing (00253650);2/19/2004, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Computer software company Microsoft Corp. has consolidated its $400m worldwide direct marketing business into Wunderman and MRM Partners. The Wunderman network and MRM, a division of McCann-Erickson Worldgroup, will produce Microsoft's direct marketing and sales promotion material and put in place an international CRM system. Microsoft's move does not affect its relationship with its above-the-line agency, McCann-Erickson. Last month the software giant launched its first corporate brand marketing campaign across 24 countries.
ACCESSION #
12386308

 

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