TITLE

Complacency is the enemy of modern management

AUTHOR(S)
Peters, Kai
PUB. DATE
December 2003
SOURCE
Management Today;Dec2003, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The latest book "Re-imagine" by Tom Peters is an iconoclastic, even nihilistic, rant, as its author is proud to proclaim. Peters proposes that companies must define their purpose and value proposition in a crowded marketplace, constantly reinventing themselves to stay relevant. A failure to embrace the opportunities created by new technologies or a failure to monitor closely the needs and desires of the young will lead to marginalisation. Peters sees a much greater role for women both in the workforce and as consumers and influencers of products and services.
ACCESSION #
12378901

 

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