TITLE

'Toon Tour Mystery' is Solved

AUTHOR(S)
Reyes, Sonia
PUB. DATE
February 2004
SOURCE
Brandweek;2/16/2004, Vol. 45 Issue 7, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the partnership of Kellogg Co. and Cartoon Network with marketers to promote its Toon Tour Mysteries campaign. Information on the campaign; Kellogg brand products included in the effort; Television advertisements that will be launched by the companies.
ACCESSION #
12365653

 

Related Articles

  • Valpak Rocks Boomerang. Wasserman, Todd // Brandweek;1/12/2004, Vol. 45 Issue 2, p5 

    Reports on the partnership of the Boomerang Channel of Cartoon Network with Valpak to promote the "Flintstones" television program as of January 2004. Value of the diamond prize of the sweepstakes used in the promotion of the television program; Contents of the mailings included in the effort;...

  • KELLOGG MOVE BODES ILL FOR ADS TO KIDS. Teinowitz, Ira; Brown, Kevin; Hampp, Andrew // Advertising Age;6/18/2007, Vol. 78 Issue 25, p1 

    The article examines the implications of the breakfast cereal manufacturer Kellogg Co.'s decision to stop advertising products that do not meet certain nutritional standards on television programs for children. Other firms which produce foods high in sugar and/or fat, such as Hershey's,...

  • Kellogg to launch Powerpuff Girls cereal.  // Advertising Age;3/5/2001, Vol. 72 Issue 10, p2 

    The article reports on the partnership of Kellogg Co. and Turner Broadcasting System's Cartoon Network to launch a limited edition of Powerpuff Girls cereal. The cereal will get a 30-second television commercial on the Cartoon Network.

  • Kellogg roars back with out of box ads. Thompson, Stephanie // Advertising Age;5/3/2004, Vol. 75 Issue 18, p4 

    Reports on the advertising efforts of Kellogg Co. that make their cereals the number product in the cereals market as of April 2004. Sales increase of its cereals; Aim of the advertising campaigns of Kellogg for its cereals; Comments from John McMillin, an analyst of Prudential Securities,...

  • Kellogg Looks to Take Bite Out of Granola Segment. Reyes, Sonia // Brandweek;9/01/2003, Vol. 44 Issue 31, p8 

    Reports the advertising campaign that Kellogg will launch to extend its Nutri-Grain brand into the granola segment in September 2003. Types of granola bar products that it will be launching into the market; Company that will handle its television advertising; Additional features made to its...

  • Kellogg to build up slimming campaign.  // Promotions & Incentives;Jan2008, p4 

    The article reports on the plan of Kellogg Co. to build a campaign for its "Special K Slimmer Jeans Challenge" in Great Britain. According to the company, its Slimmer Jeans Challenge has gathered 2.3 million people during 2007 with 40% of the 2006 participants who have repeated the challenge....

  • Kellogg links Chocos to Spiderman. Pande, Shamni // Media: Asia's Media & Marketing Newspaper;7/30/2004, p11 

    Kellogg's Co. has changed the shape of its Chocos product to capitalize on the "Spiderman 2" motion picture mania. The company is looking to capitalize on the movie mania to drive consumption of Chocos with kids. The promotion is part of a global association between Kellogg's and the season's...

  • Kellogg's runs second mobile campaign for Nutri-Grain brand. Pearse, Justin // New Media Age;4/7/2005, p6 

    This article reports on the launch of a second advertising campaign for Kellogg's NutriGrain brand in Great Britain in April 2005. The text-and-win campaign, which features a prize draw every hour, will feature on 36m packs. Each pack features a unique code, which consumers text to a shortcode...

  • Kellogg to back All-Bran with £3m Shatner ads. Sweney, Mark // Marketing (00253650);8/4/2004, p5 

    Kellogg Co.'s All-Bran is embarking on its biggest promotional drive in four years with a £3m advertising campaign featuring former Star Trek actor William Shatner. In advertisements, by Leo Burnett Co. Inc., Shatner will be shown moving in with a family to get them to take part. In May, as...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics