Leo Burnett piles on new account wins

Wilke, Michael; Pollack, Judann
November 1998
Advertising Age;11/2/1998, Vol. 69 Issue 44, p1
Trade Publication
Reports that in October 1998 Leo Burnett Co. won the Hoechst Marion Roussel's $67 million Allegra allergy remedy account as well as Sara Lee Corp.'s $100 million national media buying business. How these two wins are just a part of several accounts Leo Burnett Co.'s and its subsidiaries have acquired in 1998; Comments from executives at Leo Burnett Co.


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