TITLE

Leo Burnett piles on new account wins

AUTHOR(S)
Wilke, Michael; Pollack, Judann
PUB. DATE
November 1998
SOURCE
Advertising Age;11/2/1998, Vol. 69 Issue 44, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that in October 1998 Leo Burnett Co. won the Hoechst Marion Roussel's $67 million Allegra allergy remedy account as well as Sara Lee Corp.'s $100 million national media buying business. How these two wins are just a part of several accounts Leo Burnett Co.'s and its subsidiaries have acquired in 1998; Comments from executives at Leo Burnett Co.
ACCESSION #
1236398

 

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