TITLE

THE RELATIONSHIP BETWEEN CONSUMERS' CATEGORY WIDTH AND TRIAL OF NEW PRODUCTS

AUTHOR(S)
Donnelly Jr., James H.; Etzel, Michael J.; Roeth, Scott
PUB. DATE
June 1973
SOURCE
Journal of Applied Psychology;Jun73, Vol. 57 Issue 3, p335
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The study tested the hypothesis that individuals who exhibit broad "category ranges" in judging stimuli will be more apt to try new products. A sample of housewives completed Pettigrew's Category Width Scale, and responded to questions about their trial of five new grocery products. It was found that consumers' tolerance for errors of exclusion and inclusion was related to whether or not they purchased the products.
ACCESSION #
12361500

 

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