TITLE

EFFECTS OF ALTERNATIVE FOLLOW-UP PROCEDURES ON MAIL SURVEY RESPONSE RATES

AUTHOR(S)
Etzel, Michael J.; Walker, Bruce J.
PUB. DATE
April 1974
SOURCE
Journal of Applied Psychology;Apr74, Vol. 59 Issue 2, p219
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In a large-scale mail survey of consumers, this experiment compared the effects on response rate of (a) not sending a follow-up letter, (b) sending a follow-up letter with a duplicate questionnaire and return envelope, and (c) sending a follow-up letter without duplicates. The results suggest that the best method is a follow-up without duplicates.
ACCESSION #
12360291

 

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