'Passion' building among exhibs

Snyder, Gabriel
February 2004
Daily Variety;2/19/2004, Vol. 282 Issue 39, p1
Trade Publication
Reports on the plan of Icon and Newmarket to distribute additional prints of Mel Gibson's movie "The Passion of the Christ". Increase in the number of theaters that will play the movie; Comments of Newmarket chief executive officer Bob Berney on the increase in demand for the movie; Estimated sales from the movie.


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