What Happens to Civilization When Its Main Source of Knowledge Is Ads?

Ayres, Ed
March 2004
World Watch;Mar/Apr2004, Vol. 17 Issue 2, p3
Discusses the ways advertisers have learned to manipulate consumers. Description of advertising; Reason that U.S. citizens are polarized; Forms of advertising.


Related Articles

  • FILM CRISTAL. Erra, Mercedes // Campaign;9/28/2007, Issue 39, Special section p5 

    The article presents the author's views on television as a medium of advertising. The author says that television is more refined and has become more sensitive and still is a medium to reach mass audiences. The author further says that the real pressure faced by TV advertising to engages...

  • PRESIDENT OF THE FESTIVAL. Draft, Howard // Campaign;9/28/2007, Issue 39, Special section p4 

    The article presents the author's comments on the trends in advertising. The author says that advertising has always claimed to hold up a mirror to the world and the consumers within it. The author further says that the advertising industry is placing consumers at the centre of its efforts by...

  • LETTERS TO THE EDITORS. Williams, Pete; Taylor, Joe; Clark, Bob; Shore, Wendy; Ludlow, Bob; Smith, Doug; Noble, Andrew // Electronic Ardell Wellness Report (E-AWR);5/26/2006, Issue 332, p4 

    Several letters to the editor are presented in response to articles in previous issues including one on the legalized drug-pusher pharmaceutical companies, another on the direct-to-consumer advertisements for prescription drugs, and another on comments from a sinful experience by the reader.

  • Time to get personal. McCallum, Greig // Brand Strategy;Mar2005, Issue 190, p39 

    The article discusses the consumer's view about advertising. According to a new study by Yankelovich & Partners in the U.S., 69% of consumers seek to block, skip or opt out of marketing, 61% say marketing is out of control and 54% avoid brands that bombard them. But 47% say they enjoy...

  • Ads Don't Always Add Up.  // Know Your World Extra;2/15/2008, Vol. 41 Issue 9, p14 

    The article highlights the importance of reading the fine print in an advertisement. Based on the article, companies make advertisements to get the attention of consumers. It is said that companies cannot lie in their advertisement that is why they use fine print to make some information hard to...

  • The 70% Majority: Enduring Consumer Beliefs About Advertising. Calfee, John E.; Ringold, Debra Jones // Journal of Public Policy & Marketing;Fall94, Vol. 13 Issue 2, p228 

    Six decades of survey data consistently indicate that about 70% of consumers think that advertising is often untruthful, it seeks to persuade people to buy things they do not want, it should be more strictly regulated, and it nonetheless provides valuable information. Consumers also tend to find...

  • The Impact of Language Code-Switching on Ad Claim Recall. Bishop, Melissa Maier; Peterson, Mark // Advances in Consumer Research;2008, Vol. 35, p831 

    The purpose of this study is to examine how using language code-switching in advertising interacts with the context language of the medium to influence message recall. Code-switching refers to the practice of alternating between two languages during conversation (Scotton 1988). The...

  • NEWLAND ON... CADBURY. Newland, Francesca // Campaign;8/20/2004, Issue 34, p17 

    "Meltdown for the Flake girl as Cadbury axes ad," a "Sunday Times" headline screamed over the weekend. Aside from some on-the-ball PR, such column inches testify to the popularity of the old Flake girl, and her ability over several decades to eat a bar of chocolate as if she were giving a blow...

  • Selling Less Stuff. Hollender, Jeffrey // E THIS WEEK;12/4/2011, p6 

    The article reports that Patagonia Inc. is encouraging customers to shop less with the help of an advertisement. Patagonia has never purchased a full-page advertisement, but they are urging consumers to buy less stuff. According to the advertisement, human being depleting the environment of its...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics