TITLE

Making Money as an Aggregator

AUTHOR(S)
Plosker, George
PUB. DATE
March 2004
SOURCE
Online;Mar/Apr2004, Vol. 28 Issue 2, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses matters concerning aggregator search services as of March 2004. All aggregator search services had certain points in common. They grew out of technical environments that were government-funded. All had distinct ideas of what market segments they would go after and enjoyed strong growth for many years. They had a focus on obtaining authoritative and compelling content. It is expensive to be in the large-scale aggregator/search service business. Aside from the issue of sharing revenues with publishers and other content providers, aggregators must have large-scale data centers. To their credit, aggregators are continuing to experiment with pricing in attempts to maintain existing customer loyalty as well as to entice new users with a reasonably priced value-proposition. This article also offers financial tips for aggregators. First, take care of existing customers and leverage this base to grow use to affiliated professionals. Second, work with content suppliers to increase and define value and move to new price points that are in everyone's best interest. Third, listen to customers and give them the tools and interface features that increase functionality and loyalty. Lastly, aggregators should look at current Web trends and features and both take advantage and go beyond them.
ACCESSION #
12349851

 

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