Online ad revs rebound to record $2.2 billion

Fritz, Ben
February 2004
Daily Variety;2/18/2004, Vol. 282 Issue 38, p31
Trade Publication
Offers Internet advertising/entertainment-related news briefs as of February 18, 2004. Revenue performance of online advertising for the fourth-quarter 2003; Decision of Microsoft Games Studios to cancel its massively multiplayer online role-playing game (MMORPG) "Mythica" due to increasing competition in the MMORPG market.


Related Articles

  • She's Got Game (on the Net, at Least). Cohen, Nicole; Ebenkamp, Becky // Brandweek;6/28/2004, Vol. 45 Issue 26, p16 

    Reports on the patronage of online game sites by middle-aged females in the U.S. as of May 2004. Percentage of women ages 35-49 using online game sites; Number of Internet users who visited a game site; Popular online game site in May 2004; Average hour that surfer spent playing.

  • Uproar seeks agency for offline push. Rosier, Ben // Marketing (00253650);10/12/2000, p13 

    Reports on online gaming and entertainment Web site Uproar's search for an advertising agency to create its first offline advertising campaign. Aiming of raising brand awareness; Competition with online game sites Bananalotto.com and Jamba.

  • Not just playing around. Warner, Bernhard // MediaWeek;06/29/98, Vol. 8 Issue 26, p31 

    Focuses on the growth of online gaming as an alternative advertising medium. Professional gamer Dennis Fong's income from Internet tournaments and endorsements; High-technology companies' positioning of their brands; Volume of Internet sponsorship deals during the first quarter of 1998;...

  • Expanded games add 'stickiness' to portal sites. Riedman, Patricia // Advertising Age;9/7/1998, Vol. 69 Issue 36, p30 

    This article reports on how portals on Web sites are adopting gaming content in an effort to encourage users to visit. As technology improves, portals are adopting gaming content. These game sites are just beginning to court major advertisers with experimental ad models ranging from interstitial...

  • Gamers happy with ads on free games.  // New Media Age;7/26/2007, p11 

    The article reports on a survey conducted by Macrovision among casual Internet game users. The technology company found out that 83% of casual gamers are willing to watch a 30-second online advertisement in exchange for playing a game for free. The research also revealed that 29% of the...

  • `Wheel' spins a site on the World Wide Web. Cleland, Kim // Advertising Age;5/6/1996, Vol. 67 Issue 19, p39 

    The article reports on the plans of Downtown Digital, a unit of AT&T Corp., to launch an online version of the television quiz show "Jeopardy!" in 1996. The Web version of "Wheel of Fortune," was launched on the Sony Online Web site. The interactive developer works for a variety of clients,...

  • Marketing With a Fake Accent and Real Guns. Beltrone, Gabriel // Adweek;9/12/2011, Vol. 52 Issue 31, p14 

    The article focuses on the Internet television program FPSRussia, which is one of the highest-rated programs on the Web site YouTube, discussing advertising placed on the program to market video games, motion pictures and other mass media.

  • Zynga Wants to Play. Morrissey, Brian // Adweek;5/3/2010, Vol. 51 Issue 18, p6 

    The article focuses on the Internet industry company Zynga, a designer and operator of multiplayer Internet games including FarmVille. The increasing popularity of such games has led the company to experiment with selling Internet advertising within the games in which certain activities within...

  • Ads in online gaming set to be 'massive' Jacobs, Heather // B&T Weekly;11/4/2005, Vol. 54 Issue 2543, p1 

    The article reports that Australian companies are set to place product advertisements in online video game environments. The advertisements will be carried out through use of the Massive Incorporated Network in Australian operations. The other forms of entertainment like gaming will be able to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics