Runaway ad production holds steady, study sez

McNary, Dave
February 2004
Daily Variety;2/11/2004, Vol. 282 Issue 32, p6
Trade Publication
Reports on the findings of a study conducted by the Association of Independent Commercial Producers regarding the total amount spent on offshore advertising activities produced by U.S. companies in 2003. Total economic impact of commercial productions on Southern California; Comparison of advertising productions in the east and west coast.


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