TITLE

Runaway ad production holds steady, study sez

AUTHOR(S)
McNary, Dave
PUB. DATE
February 2004
SOURCE
Daily Variety;2/11/2004, Vol. 282 Issue 32, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the findings of a study conducted by the Association of Independent Commercial Producers regarding the total amount spent on offshore advertising activities produced by U.S. companies in 2003. Total economic impact of commercial productions on Southern California; Comparison of advertising productions in the east and west coast.
ACCESSION #
12327482

 

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