TITLE

What's in a name?

AUTHOR(S)
Sloan, Carole
PUB. DATE
February 2004
SOURCE
Home Textiles Today;2/16/2004, Vol. 25 Issue 23, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the significance of brand names in the home textile market in the U.S. JCPenney's introduction of the Chris Madden home collection; Saks Department Store's introduction of the Jane Seymour collection;Linens 'n Things' Liz Clairborne collection.
ACCESSION #
12327272

 

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