Voy targets Hispanics with cable net

Dempsey, John; Adalian, Josef
February 2004
Daily Variety;2/18/2004, Vol. 282 Issue 38, p5
Trade Publication
Reports on the launch of Voy Network, a cable channel for the English-speaking Hispanic American market by media company Voy. Comment of Voy Network president Andrew Thau regarding the launch; Emphasis on lifestyle programming; Appointment of Lucia Ballas-Traynor as head of programming and Jon Dubin as head of advertising sales.


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