TITLE

Grasping for lifelines as the TV world turns

AUTHOR(S)
Lowry, Brian
PUB. DATE
February 2004
SOURCE
Daily Variety;2/18/2004, Vol. 282 Issue 38, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses changes in television broadcasting and advertising in the U.S. Considerations in integrating advertisement into television programs and in program scheduling; Implications of TiVo Inc.'s technology that allows viewers to avoid commercials; Partnership of Peter Tortirici with media-buying firm MindShare via a deal with ABC; Must-See TV concept from NBC.
ACCESSION #
12327142

 

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