Getting More for V-Day

Danziger, Pam; Ebenkamp, Becky
February 2004
Brandweek;2/9/2004, Vol. 45 Issue 6, p19
Trade Publication
Offers a look at results of the 2003 survey conducted by Unity Marketing on gift giving during Valentine's Day. Average expenditures of consumers celebrating Valentine's Day; Comparison of Valentine's gift giving between men and women; List of popular gift items.


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