TITLE

Getting More for V-Day

AUTHOR(S)
Danziger, Pam; Ebenkamp, Becky
PUB. DATE
February 2004
SOURCE
Brandweek;2/9/2004, Vol. 45 Issue 6, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look at results of the 2003 survey conducted by Unity Marketing on gift giving during Valentine's Day. Average expenditures of consumers celebrating Valentine's Day; Comparison of Valentine's gift giving between men and women; List of popular gift items.
ACCESSION #
12321432

 

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