TITLE

Study Reveals Blacks Trust Black Media Most And Magazines Have Highest Trust Level Of All

PUB. DATE
November 1998
SOURCE
Jet;11/02/98, Vol. 94 Issue 23, p57
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that blacks place their trust in the black press when it comes to company-specific information. Details on a study conducted by Ketchum Public Relations' African American Markets Group in collaboration with Florida A&M University's School of Business & Industry; Comments by black executive Betsy Helgager.
ACCESSION #
1232141

 

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