A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising Contexts

Ford, John B.; LaTour, Michael S.; Clarke, Irvine
January 2004
American Business Review;Jan2004, Vol. 22 Issue 1, p42
Academic Journal
Focuses on sex role portrayals in international advertising contexts in the United States. Investment in cultivation of international markets; Cultural understanding of sex role.


Related Articles

  • Shocking Ads! Do They Work? Manchanda, Rajesh V.; Dahl, Darren W.; Frankenberger, Kristina D. // Advances in Consumer Research;2002, Vol. 29 Issue 1, p230 

    Investigates the effectiveness of shocking advertisements contents in the context of a public service message that advocates condom use for the prevention of HIV and AIDS. Enhancement in cognitive processing results from shock appeals; Negative effects of shocking advertisements content.

  • Recent feature articles.  // Canadian Economic Observer;Jul2007, Vol. 20 Issue 7, p3.1 

    A list of the articles related to economics, which were featured from June 2006 to June 2007 is presented. These articles include "Head office employment in Canada, 1999 to 2005," in the July 2006 issue, "Converging gender roles," in the August 2006 issue, and "National and regional trends in...

  • Depicting Romantic Couples in Advertising: The Roles of Gender and Race on Audience Perceptions. Callow, Michael; McMellon, Charles; Lerman, Dawn; Luna, David // Advances in Consumer Research - European Conference Proceedings;2006, Vol. 7, p153 

    An abstract of the study "Depicting Romantic Couples in Advertising: The Roles of Gender and Race on Audience Perceptions," by Michael Callow, Charles McMellon, Dawn Lerman and David Luna, is presented.

  • MARKETING COMMUNICATION RECEIVERS' PERCEPTIONS OF SOURCE-SELF SIMILARITY: SOME NEW FINDINGS. Graham, Judy F. // Journal of Marketing Theory & Practice;Fall94, Vol. 2 Issue 4, p11 

    Discusses the effects of an advertising source sex and the sex role orientation to the receiver's perception of source-self similarity. Factors affecting source-self similarity perceptions; Use of different cues by advertising receivers in assessing an advertising source's similarity to self;...

  • Female Sex Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim? Ford, John B.; LaTour, Michael S.; Honeycutt Jr., Earl D.; Joseph, Mathew // American Business Review;May94, Vol. 12 Issue 2, p1 

    Examines female sex role portrayals in advertising in New Zealand and Thailand. Cross-cultural research and sex roles in advertising; Sex role portrayal exposure baselines in New Zealand and Thailand; Female autonomy and its potential impact on perceptions.

  • "When Women Lead, Do Consumers' Perceptions of Her Firm Follow?". Folkes, Valerie; Matta, Shashi // Advances in Consumer Research;2007, Vol. 34, p648 

    An abstract for the article "When Women Lead, Do Consumers' Perceptions of Her Firm Follow?" by Shashi Matta and Valerie Folkes is presented.

  • Sex, Lies, and Videotape: An Analysis of Gender in Campaign Advertisements. Robertson, Terry; Froemling, Kristin // Communication Quarterly; 

    Examines the role of gender on political campaign advertisements in the United States. Comparison of the campaign advertising styles between male and female politicians; Use of education and family issues as theme in the advertisements of female candidates; Differences in the likelihood of...

  • Men and Women in Indian Magazine Advertisements: A Preliminary Report. Das, Mallika // Sex Roles;Nov2000, Vol. 43 Issue 9/10, p699 

    Presents a study which examined the portrayal of men and women in Indian magazine advertisements in 1987, 1990 and 1994. Two ways in which product type seems to affect gender-role portrayals; Categories of role portrayal; Frequency of appearance of males and females by product type.

  • Gender Representation in Television Commercials: Updating an Update. Bartsch, Robert A.; Burnett, Teresa; Diller, Tommye R.; Rankin-Williams, Elizabeth // Sex Roles;Nov2000, Vol. 43 Issue 9/10, p735 

    Presents a study which replicated the methods used by W.J. O'Donnell and K.J. O'Donnell and L.T. Lovdal to analyze trends in gender representation in television commercials in spring 1998. Why continuous studies need to be done to examine trends in gender representation; Process of selecting...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics