TITLE

CRM Rides Out The Storm

AUTHOR(S)
Smith, Brad
PUB. DATE
February 2004
SOURCE
Wireless Week;2/15/2004, Vol. 10 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the use of customer relationship management (CRM) by the wireless communications industry in the U.S. for subscriber acquisition. Problems faced by AT&T Wireless Services Inc. when it started upgrading its CRM software on November 1, 2003; Number of consumer complaints on number portability received by the company; Expectations from call centers.
ACCESSION #
12289785

 

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