CRM Rides Out The Storm

Smith, Brad
February 2004
Wireless Week;2/15/2004, Vol. 10 Issue 4, p10
Trade Publication
Deals with the use of customer relationship management (CRM) by the wireless communications industry in the U.S. for subscriber acquisition. Problems faced by AT&T Wireless Services Inc. when it started upgrading its CRM software on November 1, 2003; Number of consumer complaints on number portability received by the company; Expectations from call centers.


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