Holding Onto Customers

Brown, Karen
February 2004
Wireless Week;2/15/2004, Vol. 10 Issue 4, p6
Trade Publication
Focuses on the strategies employed by wireless communications companies in the U.S. to retain their subscribers. Cancellation fees imposed to discourage mid-contract shifting; Promotion run by Verizon Wireless Inc. to convince customers to upgrade and renew their contracts; Information on the two-year contracts offered by such companies. INSET: Longevity Counts.


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