Will Ad Budgets Get Whacked?

McClellan, Steve
February 2004
Broadcasting & Cable;2/16/2004, Vol. 134 Issue 7, p32
Highlights issues surrounding the 2004 American Association of Advertising Agencies Media Conference in Orlando, Florida. Comments from Jim Stengel, head of ad marketing at Procter & Gamble Co.; Problem with the current marketing model; Complaints of media buyers and advertisers on the 30-second TV spot; Key problem with an all media campaign; Concerns of Scott Berg, worldwide media director, global branding and communications at Hewlett-Packard Co. over economic trends.


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