TITLE

Will Ad Budgets Get Whacked?

AUTHOR(S)
McClellan, Steve
PUB. DATE
February 2004
SOURCE
Broadcasting & Cable;2/16/2004, Vol. 134 Issue 7, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights issues surrounding the 2004 American Association of Advertising Agencies Media Conference in Orlando, Florida. Comments from Jim Stengel, head of ad marketing at Procter & Gamble Co.; Problem with the current marketing model; Complaints of media buyers and advertisers on the 30-second TV spot; Key problem with an all media campaign; Concerns of Scott Berg, worldwide media director, global branding and communications at Hewlett-Packard Co. over economic trends.
ACCESSION #
12288740

 

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