TITLE

Will Ad Budgets Get Whacked?

AUTHOR(S)
McClellan, Steve
PUB. DATE
February 2004
SOURCE
Broadcasting & Cable;2/16/2004, Vol. 134 Issue 7, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights issues surrounding the 2004 American Association of Advertising Agencies Media Conference in Orlando, Florida. Comments from Jim Stengel, head of ad marketing at Procter & Gamble Co.; Problem with the current marketing model; Complaints of media buyers and advertisers on the 30-second TV spot; Key problem with an all media campaign; Concerns of Scott Berg, worldwide media director, global branding and communications at Hewlett-Packard Co. over economic trends.
ACCESSION #
12288740

 

Related Articles

  • ANA attendance gets a lift. Thomaselli, Rich // Advertising Age;10/13/2003, Vol. 74 Issue 41, p67 

    The article presents information on the 2003 annual conference of the Association of National Advertisers (ANA) to be held in Dana Point, California. An inconvenience to some is a welcome problem for Association of National Advertisers President-CEO Bob Liodice-strong turnout for the annual...

  • Robert's Rules Of Irony. McClellan, Steve // Broadcasting & Cable;2/16/2004, Vol. 134 Issue 7, p13 

    Looks at the irony underlying the cancellation of Brian Roberts of Comcast Corp. on his involvement as keynote speaker at the annual American Association of Advertising Agencies convention in Orlando, Florida in February 2004.

  • At 4As, the Talk Was Comcast. McClellan, Steve // Broadcasting & Cable;2/16/2004, Vol. 134 Issue 7, p34 

    Deals with the popularity of the takeover bid of Comcast Corp. for Walt Disney Co. among attendees of the American Association of Advertising Agencies Media Conference in February 2004. Remarks from Irwin Gotlieb, CEO of GroupM; Outlook of Optimedia's Bob Lilley on the deal; Concerns of...

  • Conference Calendar.  // Marketing News;9/18/1981, Vol. 15 Issue 6, Special section p19 

    Presents the schedule of several marketing-related conferences in the U.S., as of September 1981. American Marketing Association national and division conferences; USA Sales & Marketing Conference sponsored by the Direct Selling Association; The Industrial Marketing Management Program.

  • CONFERENCE CALENDAR.  // Marketing News;9/16/2002, Vol. 36 Issue 19, p53 

    This article presents a list of several upcoming events and conferences related to the field of marketing. It is reported that the American Marketing Association (AMA)'s Marketing Workshop will be held at Marriott's Mountain Shadows in Scottsdale, Arizona, during October 7-10, 2002. The...

  • AAFP Selects New Officers and Board Members for Upcoming Year. Neff, Matthew // American Family Physician;11/15/2002, Vol. 66 Issue 10, p1813 

    Announces that the Congress of Delegates of the American Academy of Family Physicians (AAFP) selected officers and board members at the 2002 AAFP Scientific Assembly in San Diego, California. Directors chosen; Candidates for the AAFP position on the board of directors of the American Board of...

  • Meeting in other lands. Glassie, Jefferson C. // Association Management;May96, Vol. 48 Issue 5, p161 

    Questions if associations of the United States (U.S.) can hold their meetings in other countries. Consideration of legal and practical issues; Deductibility of expenses; Appropriate reasons for holding meetings abroad; Whether association's membership includes active members from other countries.

  • Bureau News.  // NBER Reporter;Fall2002, p27 

    Presents news briefs on the U.S. National Bureau of Economic Research (NBER) as of Fall 2002. Directors and officers elected by the NBER Board; Papers discussed during the summer research meeting of the Program on Economic Fluctuations and Growth of the NBER; Highlights of the twenty-third...

  • PMA moves to one meeting per year.  // Rubber World;Nov2002, Vol. 227 Issue 2, p59 

    Focuses on the revision of the meeting calendar by the Polyurethane Manufacturers Association (PMA) in the U.S. Creation of Processing Techniques Seminar by the PMA; Schedule of the 2003 Spring Meeting; Attendees of the meeting.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics