TITLE

Advertising 101

AUTHOR(S)
Maida, Joe
PUB. DATE
January 2004
SOURCE
Proofs;Jan2004, Vol. 87 Issue 1, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the process involved in the development of a business-to-professional dental advertisement from the beginning to a printed advertisement in a professional publication. Stages involved in the making of an advertisement; Information on Lanmark Group's AdVise Panel test.
ACCESSION #
12287800

 

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