TITLE

The truth about gossip

AUTHOR(S)
Levin, Roger P.
PUB. DATE
January 2004
SOURCE
Proofs;Jan2004, Vol. 87 Issue 1, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines four distinct methods for capitalizing on the power of gossips. Terms of gossip in a marketing sense; Definition of message discipline; Roles of sales representatives.
ACCESSION #
12287798

 

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